It's watching QI.

Definitely numbering with the small steps and not the great leaps of innovation, says you.

If you haven't seen QI, its a bbc creation where some genuine Aldrin who surely gets paid Armstrong bucks was at a dinner party and was entranced by Stehen Fry's bon mots, said to hisself "There's TV there" and delicately shoehorned it into a format in the delicate way Bubba the mythic giant negro inmate shoehorns his cock into the new inmates arse.

The format is "Have I got news for you" which was been repeatedly aped to death by utter shite like "Never mind the buzzcocks" - which is itself about as comedic as stubbing your bare toe off the table leg.  The usual victims are rounded up (Jupitus, Brand....) and sacrificed on a blood altar of mortification to show us that despite how impossible it sounds, Fry seems as smart as he's smug.

Occasionally, the restrictions of the format break down entirely and Fry or Bailey or Hall or whomever makes you laugh like a schoolgirl at a Westlife concert applauds, and all is well, and none of this is new to anyone who's seen the show, and certainly is no new passtime.

It's watching QI on youtube. 

Which means every time Fry tells someone ten years his senior "No no, silly boy, there are actually two moons orbitting earth, but you couldn't possibly have known that, being not so clever as I" with a witheringly know-it-all look on his face you scream "bollox!" and viciously alt-tab to wiki the motherfucker, get the actual facts, and return to the youtube window while the genteel applause for Frys bombastic applomb is still ringing out and wither the shit out of your smirk cause you know more than the know it all. 

I've been watching the show for the last four hours, and I'm fairly sure I was supposed to go to the pub three and a half hours ago.  Stephen Fry might be a wanker, but he does funny voices better than anyone else alive. I'm fairly sure I'd have liked Idi Amin if he did funny voices.